How A2 becomes smart and gives colleague F. the work for lookup and conversion.

Many users now use Google spreadsheets for collaborative work with team members and customers. Many users often copy the same content from left to right, from top to bottom. This will need time. If changes are made, the overview of the remaining changes is quickly lost. So why not make changes in one place and reuse them with the functional possibilities of applications? Let’s go and see how colleague Formula reuses the table cell content of A2 twice & smart.

Use case: Header for simple Orientation of Weekly Team Report

Once a week, an overview of running projects is given, helps in the recognition of problems and solution-oriented communication, if at a glance everyone is in the picture. In addition to pure text, here highlightings of essential text passages help. In our example, the calendar week is bold and the associated date range is set to a medium gray. Only the calendar week – 23 – and the year change – 2017 – is to be edited in the table cell. Start and end dates are automatically calculated one cell lower. Another Report worksheet is generated for each Report week. With Copy & Paste, the styling and formulas that have been once created can be simply reused.

The Google Sheet …

Screenshot 2017-06-16 22.21.24

For guidance purposes, Google Docs typical rows and column identifiers have slipped into the right and bottom pane for WebPublishing mode. The addressing of contents, rows, cells, and calculations is thus obtained. The first line (A) contains recorded text for the overview and easier comprehension. The second column (B) the respective calculation. The third column (C) the result. The respective calculations are first performed line by line. In lines 12 and 13, the six partial results for the desired representation of the start and end date are distributed in a cell-by-cell manner. Content and calculations can be copied and copied from the WebPublishing mode to copy and paste into your own Google tables.


Some colleague Formula background …

… sorted by Row

  1. content / code / result
  2. Google Tables allows the REGEX function. The benefit is that without other usual functions such as LEFT, MID, RIGHT, input parts can be flexibly recognized by text and number.
  3. The SPLIT function distributes content by a separator, in columns, and within a row.
  4. The backward calculation over the calendar week and the year takes „+1“ at the end of the formula a calendar week change on Monday.
  5. With the function LEFT, the standard conversion and display of a date are canceled. The first 6 characters are used to get the date from the weekday and month.
  6. For the end date of the week, six days are added to the ascertained start date by addition.
  7. Overwrites and uses the calculated date as text, as described in line 5 above.
  8. Matches the results of 5th and 7th together. In between, the text string „-“ is inserted by calculation.

… do you want more code practice stuff? Feel free to send me a line by e-mail.

das schöne im Web Publishing

Screen: Mike Riethmuller’s open source HTML Table of Elements

… das schöne im Web Publishing?

HTML Elemente.

Bring mal im Print Inhalte, Struktur, Datenhaltung und Optik unter einen Hut. Wer markieren, klicken und viele Mausbewegungen, sowie den einen oder anderen Kurzbefehl, mag, ist da gut aufgehoben.

Persönlich steige ich lieber mit Kurzbefehlen, aufbereiteten Daten und Automatisierung in Publishing Themen für Print und Web ein. Inhalte und Gestaltungsregeln Medienspezifisch einfach mit Autopiloten wiederverwenden. Da geht mit Skript, XML, Transformation, durchdachter Datenhaltung und dank adressierbarer Elemente mehr.


overview, dependencies, and relationships

How to get content, used style, color, position information from PowerPoint via PDF well formed to InDesign with the help of plugIn technology that takes care of wanted InDesign object settings and saves adjustment time?

First … collect topics (1).

Second … arrangement topics

Third … rethink what is the goal, which is the «nasty» repeating steps you may not want do on every result page and content object.


… prepare your test drive …

I will go to report later, how the conversation of my PowerPoint via PDF to InDesign works with two different Plugins.

… in the meantime fell free to use my overview and fit it to your belongings via

(1) speed up this. Use a text editor. Paste your topics in a table tool like Excel, copy it to your clipboard and paste it in a clean board.

… some weeks later

To shorten up. MS Powerpoint conversation via PDF and usage of PlugIns* do not support InDesign Object and Table styles, Layers, Paragraph, Character styles, Color Swatches as named definition. Why? MS Powerpoint does not organize those settings as the central definition. So what happen after PDF conversation? What is transported? And what are the topics the InDesign operator have to work on?

▢ 1. Usability of value conversions.

▢ 1.1 A page is a page.

Correct width and height are done pretty fast with some clicks at the document settings.

▢ 1.2 Typo

▢ 1.2.1 Font sizes are not accurate converted

That is the one bad thing. The good thing is that all general settings are transported. Not as smooth values, but stored in a bunch of named Paragraph and Character styles. That is the second bad thing, which is not with a few clicks quickly corrected and prepared for further use in the InDesign universe.

▢ 1.2.2 Font style

One of the main differences between PowerPoint and InDesign now comes in sight. Microsoft Office products like Powerpoint and Word, allows the usage of bold and italic even if the font is not in the system. So basically this problem is invisible as long the creator of Powerpoint are stay at Arial. Or any other basic font of a standard Windows system installation. At the moment Arial is not the preferred corporate font for external communication, be aware that the InDesign operator has to use the font in regular, bold, italic, bold-italic. The rule „Only system fonts will translate across computers consistently“ is explained on WORD VS INDESIGN by Jade Jump.


▢ 1.3 Object position and size

More or less works fine. As before, the conversion of units of measurement has slight weaknesses in rounding. Some rework here is necessary.

▢ 1.4 Powerpoint Templates and InDesign Layers

PowerPoint Templates are not detected via the PDF conversation. So the Indesign operator do have to drop repeated content objects like company logo, page numbers to a InDesign master page. Also, the decision, working with layers for separate text, images, tables needs some rework on the interim result. Dropping conversation content on layers is a good help using the conversation plugins. Showing, rearranging, rework the converted content is like working on transparent paper.

Plugins do the magic stuff

For playing around with my presentation PDF a had have the chance to use a conversation tool from and one from

Later, we will dive into topics where the plugins help to save time for stupid reassemble design and content and raise time frames for more accuracy for further usage.

… next stop are in detail:

  • ⏲ time saver
  • ⚠ where to keep the eyes open and rework will be necessary

⚙ PDF2ID, recosoft


… reuse the contents of PDF or XPS files. XPS what? A Microsoft approach to have a similar solution like PDF for printing and storing documents with freezing their design and drop the capability of editing.

⚙ PDF2DTP*, markzware


* PDF to Desktop Publishing. Similar to PDF2ID, PDF2DTP is an affordable method to move PDF content to an editable format within Adobe InDesign.

Format conversation

… some weeks later. My personal test-production environment is already over. My other daily work, such as the design, development and configuration of autopilot for automated multi-channel content presentation, fills my daily schedule. Time for a short summary. Recosoft does a good job, but Markzware makes it better for my needs.

Screen PDF2ID, recosoft

Screen PDF2DTP, markzware

After the conversion you get talking formats which help the user quickly reduce optical duplicates into unique InDesign format definitions. The implementation of tables in InDesign table objects has been successful. In general, only the decimal places of the respective dimensions are to be simplified.

[backupversion 17-5-22 / work days article start 17-3-31, article end 17-5-17]

LineUp 2017

Warum nicht zwischen den Tagen die bewegenden Fragen für 2017 sammeln?

Digital. Analog. Im Kopf.


So wie Regentropfen sich auf einer Scheibe sammeln. Vereinen. Und je nach Größe Fahrt aufnehmen. Lose Gedanken aus den Kopf bekommen. Mit Abstand betrachten. Muster erkennen. Ähnlichkeiten erkennen. Ideen entwicklen.

Macht was draus.

Database Publishing is a continuous improvement, as well as design is a solution on time.

Database Publishing ist eine kontinuierliche Verbesserung, so wie Design eine Lösung auf Zeit ist.

11.2016 // Leverkusen Loft

Früher oder später im Publishing Prozess, wenn Daten aus Informationssystemen über Layoutanwendungen wie Adobe InDesign oder Templates für die Präsentation von Inhalten als PDF oder (mobile) Webseite aufbereitet werden, tauchen beim sammeln, verdichten und produzieren Unstimmigkeiten in den komplexen Wegschleifen auf.

Alles gleich machen, geht dann genauso wenig, wie es jeden individuell recht zu machen. Oder doch? Wo grenzen sich Aufwand, Bedarf und Nutzen aus? Bis wohin macht es Sinn diese Grenzen zu überschreiten und darauf aufzubauen das scheinbar isolierte Entwicklungen wieder zusammen laufen und sich gegenseitig stärken?



weitere Eintauchpunkte …


Publishing Mercedes ./. Publishing Tesla

Vorzüge und Nachteile von Adobe Indesign Publishing Lösungen verhalten sich zueinander wie Mercedes und Tesla. 

Publishing Mercedes

CodeWare Lösungen sind robust. Von langer Hand geplant, durchdacht und sehr auf individuelle deutsche Daten-Besonderheiten, Gestaltungs-Sonderregeln und Kommunikations-Ausnahmen zurechtgeschnitten.

QuarkXpress Anwender, die mit ihrer Database Publishing Lösung Xactuell auf Adobe InDesign umgezogen sind, haben in der Bedienung der Anwendung sich nur geringfügig umgewöhnen müssen. Michael Lutz und Team arbeiten da sehr gründlich.  


Publishing Tesla

65bit hat sich mit QuarkXPress als Publishing Motor nicht aufgehalten und hat mit der ersten produktionsreifen Version von Adobe InDesign seine Software Entwicklung in Richtung Database Publishing spezialisiert. Wo andere Lösungen sich konservativ an den Datenaustausch über  CSV, SQL und XML festhalten erlaubt EasyCatalog den Zeit- und Arbeitsschritte sparenden Weg, Microsoft Excel direkt als Datenlieferant nutzen.

Mark Haden und Ian White sind sehr agil mit ihrer einfach zu konfigurierenden Lösung in der Entwicklung unterwegs. Die Übernahme und Migration der WoodWing Database Publishing Skript und Plug-In Tool Setsammlung Smart Catalog im Jahr 2012, spricht für die Flexibilität der beiden Engländer. Woodwing war nach Adobe, der zweitgrößte Wiederverkäufer von InDesign und InCopy Lizenzen vor Einführung der Creative Cloud.


Publishing Rolls-Royce

Preislich sind beide Lösungen im Vergleich zum Publishing Royce Royce, Priint Comet von Werk-II, attraktiv. Letztere genannte Lösung ist durch die strategische Arbeit von Horst Huber quasi Platzhirsch im systemgestützten Publizieren in Kombination mit Informationssystemen im Enterprise Umfeld.